Hey,

 

Sometimes, we miss big opportunities in our freelance business. This month I want to talk about one that’s overlooked pretty frequently, but even more now that the pandemic’s really opened up.

 

It’s using geography to get your money up.

 

First though, we’re going to take a little inventory. You can even just do this in your head, but it might help to write things down.

 

Make a list of your clients and where they’re located. If you notice any patterns (like the lower-paying one seem to pop up in a certain region) make a mental note.  

 

There’s a good chance that you’re missing out on better cash flows, especially if you’ve focused locally or kind of just let your business evolve organically.  

 

Here’s the thing. You can make a WORLD of difference in your income, just by offering the same services to an area where they pay more — especially now, with so many companies open to remote work.

 

Think about it. Locally, you’re going to hit a wall. Most local clients are constrained by local economic forces. You don’t have to be. On top of that, they’re more likely to ask for more like in-person visits (well, not so much these days). That might be fine with you, and even preferable, but it’s still your time, and your time is valuable.

 

So we’re going to spend a couple of weeks walking through what it looks like to be strategic about your geographic plan. In the meantime, if you’ve got any questions, just reply to this email!

 

 

Megan