Hey!
Ok, so I’m really glad to see Forbes covering this.
Content marketing can seem like this mysterious or maybe even over-hyped concept, which means a lot of myths pop up.
All 9 of the covered here are solid, but my favorites are probably these two…
- Content marketing only works for some niches
- In-house is the way to go
I’m biased of course, but these two point to the growing opportunity we see as freelancers — both in selling content marketing as a service and using it to develop our own businesses.
So read through, and let me know which jump out at you!
Megan
P.S. Want to talk content? Come over to the community boards.