Hey!

 

I know when I stepped into content marketing, there were all kinds of concepts I needed to pick up, from click-through rates, to conversions…SQL vs. MQL. But one of the most important was campaigns.

 

In my head I thought it was just any group of content marketing efforts, but it’s more specific that. It’s content marketing efforts that are aligned around a specific business goal.

 

Think about a social campaign to launch a new product, or email campaign to drive people to become qualified leads through a virtual booth at a conference.

 

Work in content long enough and you’ll see that a lot of people misuse the term, but you don’t need to be one of them. Check out this article on what a campaign really is, and get started on using content campaigns to support your business.

 

 

 

Megan