Hey,

 

So last week we talked about hitting a wall with regional clients. Most people hit that wall locally, but it can happen anywhere…like if you found that most of your clients are in the southern U.S. or in one country or region.

 

This week I want you to paint a picture of that wall, and I want to do it with a simple map.

 

You’ll find maps that break down the average salary for regions as wide as the U.K. or U.S., but you can find other countries and more precision by dropping “average salary” and a location into a search engine.

 

This gives you an idea of where you sit in the big picture AND where you might have opportunity to earn more for the same work.  

 

Take me for example and the U.S. map. I live in an area that’s medium green…right in the middle of the income range. You know I automate a lot of my marketing, so I’ve started running ads that target areas in darker greens…California, NYC, Chicago.

 

And it’s worked.

 

When I started doing this, I signed my first contract where I got my hourly rate up to $300 and my project rates where I wanted them…and they didn’t blink. The second came shortly after. Where I live? I would have had to search for years to find just one company that would be ok with those numbers.

 

So play with the maps a little. Next week, we’re going to talk about how to narrow down those high-earning areas.

 

 

 

Megan