Hey!

 

We’re into week 2 of CEO Month: SWOT analysis, and this one…well it’s what most people find the hardest.

 

Whatever you do though, don’t skip this week.

 

I pay thousands of dollars a year for personal coaching and time and again, the biggest benefit has popped up in identifying weaknesses — weaknesses that were holding me back from higher earning, or ones that pointed out dangerously neglected spots in my strategy.

 

Addressing just one weakness can mean the difference between your freelance world falling apart and it doing better than you ever thought possible.

 

That’s because it’s next to impossible to build a solid strategy if we aren’t honest with ourselves about our freelance businesses — and part of that honesty means discussing weaknesses.

 

The hard part for a lot of us, is not going into this looking at it personally.

 

Since we are our businesses, it’s extra difficult to be objective, but it’s a little better if you take a step back. That’s one reason I push role-based freelancing. It’s easier to find an issue when you don’t feel like your entire self-image is at stake in the process.

 

So take a look at that link, and when you’re ready, let’s take the next step in your SWOT analysis.

 

Your Freelance Business Weaknesses

Since this is the rough part, and we don’t want to get stuck in a spiral of figuring things out, let’s start with some examples.

 

• Not having a general niche settled
• Not offering clients an easy, remote option to onboard
• A professional network that’s still young
• A website that’s vague or doesn’t center prospects by explaining value offered

 

Think those out for a bit and see if they don’t inspire something specific for you.

 

This is a great area to discuss with other freelancers who’ve seen a thing or two, so if you’ve got questions or ideas, let’s talk them out on the boards.

 

 

 

Megan