Hey!
I hate to admit it, but my content marketing practices look a lot like they did before the pandemic, and I honestly need to do better. I need to update some ads, rethink a few campaigns, and possibly even adjust my positioning.
Are you in the same spot?
If you haven’t changed much with your content marketing, it might be time to ask some questions…
- Is there any opportunity I’m missing?
- Are any of my current practices insensitive during a pandemic?
- Are any of my current practices ineffective because of the pandemic?
These are the kinds of questions we should be asking regularly as content marketers, but these days, they’re more important than ever.
Megan
P.S. Wanna talk content? Come over to the community boards.