Hey!
Since we’re headed into CEO month, I figured now would be a good time to roll through a low-key version of a pretty common business tool — the SWOT analysis.
SWOT is a really good way to improve your strategy, and it can even be applied to freelance businesses…so each week this month, we’re going to work through one of the letters in a quick exercise.
The key here is to go into each week looking at the big picture.
...not just what you like about your business, but what it looks like in relation to the rest of the world of people who are offering and paying for services like yours.
The best part is that there aren’t any wrong answers. The whole point of this is to just shift your thinking. (But if you want to take it a step further, grab some paper, draw a box divided into 4 squares and fill it out there.)
Ready? Let’s do this.
Your Freelance Business Strengths
So this is the part that most people enjoy…talking about what you’ve got on your side.
For example, in my business, one of my strengths is that there’s next to nobody else who does what I do.
I want you to take a step back from your business and think about the strengths you have. If that’s hard, ask yourself a few questions…
- What’s been easy for me?
- Am I really good at getting results?
- Am I good at closing on new prospects?
- Am I highly experienced in my field?
- Do I have a lot of connections in my field?
Take some time to sit down, think about your business, and see what you come up with. Learning to recognize your strengths is how you develop a habit of leveraging what you’ve got…so you’re not sleeping on anything amazing you might have going on.
If you’ve got questions on your SWOT analysis? Let’s talk them out on the boards.
Megan
On a side note, how is everything? If you’re worried about your business or anything else in this pandemic, I’m here to listen.