Hey!

 

I ran across this article, Your Content Marketing Should Look More Like Netflix, Not Webster's, and I really wanted to pass it on

 

I see the “dictionary problem” in my field a lot…it’s a dry, B2B niche, and most brands could benefit from spicing things up a bit.

 

Yes, people thinking with their business brain are focused and usually more tolerant of deeper content, but they still don’t want to be bored. Give people a reason to engage with what you’re producing.

 

You might not have a huge budget for video (though tools like Biteable make it more accessible), or feel creative enough to turn a brand’s messaging into an epic, heart-warming story…but you can make things a little more interesting.

 

You can make them shorter, more digestible, a little more fun.

 

That’s a big part of our job as content marketers too…Making sure our content is enjoyable to consume. Not just making sure it exists.

 

 

 

 

Megan

 

P.S. Wanna talk content? Come over to the community boards.