Hey!

 

Every piece of content should go somewhere. Those CTA (“calls to action”) should show up in most, if not all content you create.

 

It doesn’t have to be a sales pitch every time, but it should be an invitation to learn more, an offer of a resource, or helpful direction.

 

The point is to just never box your reader in.

 

 

Megan

 

P.S. Wanna talk content? Come over to the community boards.