Hey,
So it’s a rough year for holiday content.
The usual tone of happiness and cheer can easily fall flat. What do you even do with content during a time like this?
Well, while every field is different, I’ll tell you what we’ve done in healthcare.
When the pandemic was at its first peak in the U.S. and the field was dominated with news of clinician death and a worsening epidemic, content was a struggle. It was hard to strike the right tone and not be insensitive...but what I saw work most often was hope.
Not cheesy, saccharine hyper-optimism, but hope that focused on the strengths of the audience and belief that there was a new world on the other side.
Try that out as we close out 2020. See how it works.