You probably know I’m not a big fan of breaking things up by year (I figure we should fix things when we see an issue), but I’ll admit...a new year can be a great time to take a new perspective.
So this month, as the people responsible for marketing our freelance businesses, we’re going to cover three areas you can refresh to get better results in 2021.
Rethinking Your Approach to Sales
You know what’s out here breaking most freelance businesses?
Sometimes it’s a less-than-great approach, but usually it comes down to mindset. Freelancers are out here...
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Underestimating the importance of sales
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Looking down on sales as a skill
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Not making time for sales
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Not aiming high enough
Let me tell you...I know this because I did all these things at one point or another.
I know what it’s like to basically just hope word of mouth catches on or you can just network your way to more business. The truth though, is that most of us have to make a deliberate effort to get business flowing (which is because the vast majority of potential business out there isn’t actively looking, but that’s a conversation for another day.)
So this month, consider taking 2021 as an opportunity to ask (and answer) some questions around your approach to sales...
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What isn’t working?
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What is working but could be better?
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Where am I seeing success that I might be overlooking?
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Where am I uncomfortable and how can I address that?
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How can I improve my selling skills?
Remember that this isn’t about becoming so good at sales that you could be running your own infomercial. You’re not trying to do all that. You’re only trying to figure out what works in your niche, for the people you want to work with.