Hey!

 

A couple years into freelancing I tried launching a sub-brand that focused just on case studies — built a separate website and everything. I was having fun with them and saw big names charging $1K per page, so after doing the math, I figured I’d give it a shot.

 

It…did not work for me.

 

Not because it’s impossible (it’s not), but because my differentiator — what makes me special as a content marketer — is knowing my industry, but also seeing the big picture. Writing great case studies is great, but people work with me because I get healthcare enterprise tech. (The case studies are a nice bonus.)

 

So should you specialize? Maybe, but the real question is whether you can get the results with that specialization that clients would want.

 

 

Megan

 

P.S. Wanna talk content? Come over to the community boards.