Hey!  

So let’s just get straight to the answer. 

Yes.  

Most freelancers should be putting some actual cash into sales. That might be through education, advertising dollars, or coaching. (The recommendation is 5% of revenues for marketing...so a piece of that.) 

But there’s a catch.  

I’m a big believer that, before you start outsourcing any process, you should understand it yourself...intimately.  

Personally, I have a monthly budget (about $100) for advertising on LinkedIn. (Not only has it paid off in my marketing, but it’s a skill I offer to my clients too.) I pay for LinkedIn InMail to create awareness and drive traffic to my site.  

I didn’t start that until I’d been cold (warm actually) emailing on LinkedIn for years. By that time, I knew the kind of value I was getting by automating that branch of my business and knew how to make adjustments and refine my processes.  

So this month, as you’re rethinking your approach to sales, ask yourself...what would 2% or so of my revenues look like, and what could I use that money for to get better results in my business?  

If you want to talk out what that looks like come by the Academy boards to get a conversation started!  

Megan