I love complex content...the kind where you have to create an entire ecosystem of pieces to help someone make decisions.  

Those are the kind of content environments where, once they get going, they really can live on their own. They’re easy enough to add to, but getting them started? That’s another story.  

Or is it? 

I recently started this off for a client and the truth is, even the most complex content starts with the basics...things like... 

• Case studies that build trust 

• A blog that proves competence and involvement 

• Email that maintains connection 

• Distribution to pull people in  

Even the most complex content challenge starts with simple pieces. Keep that in mind next time you feel stuck. 

Megan 

P.S. If you ever have any challenges with your content creation? Come over to the community boards.