Yesterday I sat in on a presentation on SalesForce’s new product road map for their email function and it was interesting how things have changed, even in just the 7 years I’ve been doing B2B work.
ABM (account-based marketing) was basically the default, and automation was assumed.
Some of the changes depend on organization size, but everybody’s game has changed over the last decade. This article from CMS Wire is a good overview, even if you just skim it.