Hey! 

So I ran across this article on Forbes...Four Reasons Content Marketing Is Hard.  It makes some really good points, but let’s get to root of all that.  

The not-advertising, the relationship-building, the marathon, the giving...it’s all so hard, even impossible...if you don’t know what people need.  

That’s a value question and one we should all be revisiting regularly as marketers. So if you haven’t thought yours (or your clients’) out in a while, read this.  

Megan 

P.S. If you ever have any challenges with your content creation? Come over to the community boards.