Hey!

 

I don’t come from a marketing background, so I had a lot to learn as a content marketer. (I still do). One of the most important lessons I ran across early was the distinction between brand marketing and product marketing…basically the who you are/what you do vs. the how.

 

I think most people naturally understand brand, but product? It can get complicated…it’s a whole world on its own.

 

That’s why I wanted to pass on this article from Hubspot. It’s a solid intro (especially the slide deck) and I’m betting it’ll get your head spinning with new content ideas…for your freelance business and maybe even your clients.

 

 

 

Megan

 

P.S. If you ever have any challenges with your content creation? Come over to the community boards.