Hey!

 

I used to be really biased against sales…but I get it now.

 

They’re the ones having the really deep, fine-tuned conversations. They know what your prospects are worried about and what perks their ears up. That’s the kind of stuff that should be informing your content marketing.

 

So if you have a client you create for, ask to talk to whoever’s in charge of sales. And if it’s yourself? Take notes next time you’re talking to a prospect. Your marketing self will thank you.  

 

 

 

Megan

 

P.S. If you ever have any challenges with your content creation? Come over to the community boards.