Hey!
So…are you (or your clients) hiding your content?
I don’t even mean intentionally. Is it getting created and then just…sitting?
Distribution matters. People skip over amazing content all the time…often just because it’s easy to do so. It’s why successful content almost always has strong distribution behind it. That means meeting people where they are (not expecting them to come to you) and putting effort into getting their attention.
It might take a few tries, but even a simple distribution strategy can be a huge power up for your content.
Megan