Hey!
Business content follows consumer content…at least in principle.
Should businesses be flocking to make TikTok videos? Probably not. But they should be looking at ways to make their content quick, fun, and accessible.
One of the biggest trends that’s been going on in consumer content for a while now, but that business has been lagging on, is precision…I open the Target app and they’ve got suggestions that reflect who I am and how I spend.
That level of precision is what I end up working on with most of my clients. (For us it usually means speaking to specific decision-makers in an organization and the problems they care about.) Try it out yourself…on your own content and on anything you sell.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.