Hi,

 

So I’ve been talking a lot with clients about what content is going to look like after we’re out of the “hot” phase of this pandemic. Most seem to agree that we’re never going back.

 

People either prefer less contact or have been conditioned to behave as if they do, so that, even if we see a rebound to in-person events…in professional spaces? Digital is likely going to maintain its dominance.

 

This means more robust digital content of course, but also content marketing that merges digital and in-person spaces (think touchless experiences, heavier use of QR codes, and tech like near field communication).

 

That’s what I’m hearing and I think it’s pretty accurate. What about you?

 

 

 

Megan

 

P.S. If you ever have any challenges with your content creation? Come over to the community boards.