Hey!

 

So…eBooks, social posts, blogs, white papers…do they all work?

 

For somebody, sure. But maybe not for you. Maybe not for your clients.

 

I was just hired to write an eBook. I don’t use them myself. (For whatever reason, that kind of content doesn’t seem to resonate with the healthcare tech marketing managers I work with.) Evergreen blogs and sponsored email have kept the work flowing for me.

 

I learned that through trial and error, but also watching how they move online. If you’re having a hard time finding tactics that connect with your people (and eliminating ones that don’t), maybe it’s time to listen to them more than the gurus.

 

 

 

Megan