People are getting back into in-person conferences in my world, which means we’re in a transition period.

 

My clients need something that’s a bit of a hybrid between digital and physical content…and while the transition is likely temporary, I think the need for that hybrid approach will be long-term.

 

On my end, I’m pushing people to use more QR codes (using this tool to generate them) so they have more flexibility and opportunity to repurpose content. It also means less paper, and fewer random handouts for everybody to carry around.

 

Keep an eye out on how you’re seeing other people bridge the gap…I think we’ve got some interesting days of content innovation ahead.

 

 

Megan

 

P.S. If you ever have any challenges with your content creation? Come over to the community boards.