Most of my clients work with pretty complex topics, so education is a big part of their content strategy. I’ve been playing with the concept of microlearning with a couple of them because…well…most healthcare leaders are
busy.
Content should still teach, but the days of the massive e-book and 3-hour webinar are starting to fade.
If you have a lot of info to get across in your content, consider microlearning. Try it out on your audience and see how your people react.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
Megan