Hi,
I’m a writer…which means I’m a little biased toward the power of content.
I’d like to think that whatever awesome blog or case study I create will be enough to move a customer further down the funnel or get a sale over the finish line.
Maybe they are, but if I’m being honest? The tools that make that content easy to consume and simple to navigate? They’re just as important as the content itself.
So don’t ignore the HubSpots and Salesforce’s and WordPress plugins out there. They’re just going to make your content presence stronger and get you better results.
Megan