A ton of content is great, but without a plan, it can frustrate your visitors...even put them off.
I’ve been working on a content library strategy for one software client (but also learning lessons for BlackFreelance if I’m being honest) and it’s been REALLY enlightening.
So far, I’m loving it, especially the idea of creating multimedia versions of content to nurture leads. I’ve pulled a lot of articles, but this is my favorite so
far. It’s a really solid overview with enough meat to get you going.
Check it out and let me know what you think.