I’ve been digging into the concept of “microeducation” more with my clients lately.
That’s because all of them have something to teach their prospects...about a concept, about their products, or even about the environments they’re working in.
The thing is people are busy. They’re burnt out from webinars. They need information in short, digestible bites. That’s where microeducation comes in. It’s basically a short-term learning concept that allows people to digest information in small units.
This is a pretty good rundown.
And here’s some examples in language, business, and reading. (Blinkist is one of my favorites.)
If you’d like me to talk more about it as I learn, just let me know.