I don’t think it’s reasonable to expect to feel a burning passion for every client you work with...but I think you should at least like them.
Thing is, it can take a minute to really develop your client palate.
It’s taken me a few years, but you know what’s helped? Talking about my faves, people who irked my last nerve, and profitability.
Your palate is about feelings, but it’s a lot easier to get a handle on concrete trends in who you like if you talk it out. That’s why an entire section of your BF Self Eval is dedicated to getting specific on your client preferences.
So make sure you don’t skip this Income and Assessment month. We do it twice a year and it can take as little as 20 minutes. You can get started by making a copy here.