Every month we run through a series of questions to help you run your freelance business like a business—“self-coaching” your way to better results and a better life.

Hey!

It’s easy to just…do marketing things.

In fact, that’s what most people do. The harder part is making sure your marketing (and sales) tactics fit together into a bigger picture of your business strategy.

But it doesn’t have to be complicated.

Since we’re tiny little nano-businesses, simple is better. So, this month, we’re going to cover a few, basic questions you can ask to add continuity to even the simplest approach to marketing. Ready? Let’s go!

 

Do you have a plan?

…so let’s talk your marketing plan.

I don’t believe complicated marketing is helpful for freelancers, but I do think the basics of a strategy matter. For most of us, that’s going to be as simple as a very clear niche.

The power of a clear niche, is that it can answer the bulk of the marketing challenges you run into.

Take mine for example. I’m in healthcare enterprise SaaS. When I started wondering about what services to offer, all I had to do was visit a few prospects’ sites, check out some trade show resources, and swing by a couple of professional orgs—to see that case studies and white papers were a good idea.

 

So what about you? What’s your niche telling you about your marketing plan these days?

 

 

Megan

If you want to talk production with other freelancers, come by the Academy boards and let’s talk it out!