Hey!

 

Across the board I’m noticing my clients pushing for shorter content.

This is a pretty stark contrast to consumer media spaces (especially journalism) that seem to be happily stretching into multi-thousand-word pieces to explain what’s going on in the world.

But the goals are different, aren’t they?

Businesses (the ones that aren’t based on ad revenue at least) need more than eyeballs and clicks…and maybe long isn’t the best way to get there these days.

 

Megan

 

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