When I started my freelance site, the first thing I did was start looking for templates I liked. Little did I know then, that where I should have started, was with my messaging.

Your messaging determines everything from what colors you choose, to your About page, even how long your paragraphs are. Even if your site is up and running, we could all use a refresher to keep our sites doing the hard work of bringing in new clients, so I put together this quick post on developing the foundation of your messaging with a short little exercise that I absolutely love.

Megan.