I was working with a client whose social media I manage, and while doing some hashtag research for their latest press release I found something interesting — one of the hashtags I’d been using for months…one I thought was just dominating my niche’s Twitter discussion…wasn’t near as popular as I thought it was.

Trends change. They can change fast in your niche. Check up on things every now and again to make sure you’re getting the most out of your social media.

Megan.