That’s what somebody told me this week.
I had a call with an editor at one of the big content management platforms (I was trying to convince them to sign on more companies in healthcare because…more writing work for me, right?) When I told him that I focus on smaller companies new to content marketing and helping them understand the benefits they can gain from solid writing, that was his
response.
I really didn’t take the part I played in healthcare content too seriously until he said those words — his reaction made me realize that I’m a part of solving a problem in my niche (understanding the importance and power of content marketing) and it’s something I should be proud of (and probably own even more openly on my site.)
What about you? What part do you play in your niche? What part would you like to play? How do you think can
take another step toward doing that?
Megan.