Now we’re getting to the good stuff. This week we’re getting proactive.

When it comes to cold contacting clients it’s important to know what gets you in the door.

Sometimes it’s something small and affordable. Others, it’s something bigger, and that’s what we’re going to focus on this week.

Selling a big money maker means you have to be deliberate, both about your communications, but also about who you contact. I’ll use the example of case studies again.

When I decided to focus on case studies, I made a new set of prospects and templates just to sell them (I even set up a separate site to see how it resonated.) I found my prospects by searching for companies with old or poorly written case studies or none at all. I wrote my email templates based completely around selling the benefits of case studies (more sales, higher quality leads) and case studies alone. For a month, that’s all I focused on and I got a couple of really nice jobs.

It’s a strategy that, since I know it works now, I return to occasionally. I love writing case studies and the pay is very good ($750/page and I’m thinking of pushing it to $1,000), so it’s a tool I can’t afford not to have in my freelance toolbox.

This week, build a template dedicated only to selling your big, money-making service and look for companies who need that specifically.

Speaking of which, let me know what that is! I’d really like to hear what you’ve been working on this past month. Talk to you soon!

Megan.