How to Connect with Agencies (You can't afford not to)

Published: Thu, 02/16/17

Hi

Agencies can take some time to get used to, but they're a powerful tool for you as a career freelancer...this applies to writers, designers, photographers, web developers, video/audio folk, animators, PR and marketing pros, even potentially project managers.) 

While work with them can be sporadic, building relationships with a solid list can help get you through the financial rough spots and make your marketing life much easier. 

I ran across this article today with some great advice on how to pitch to them. As much as I've contacted agencies, I missed a lot of these myself and will be upping my agency pitch game. 

You'll benefit from reading the whole thing, but here are some important takeaways

  • Skip the degree/years in business pitch. Neither of those mean you're good. 
  • Telling them how much you love your field (passion) doesn't really help.
  • Lay out benefits for them (you're timely, you can work alone, you're relaitonship-focused.)
  • Make things easy for them (to read you email and get back with you.)

On a side note, make a point of regularly pitching to agencies. Build a list and incorporate it into your marketing day once a month or so. Use lists like this or this, but also don't forget to look locally.