“I didn't have time to write a short letter, so I wrote a long one instead.” ~Mark Twain

Business communication is all about efficiency. Long words and overly complex sentences might be impressive to a few, but unless you know that’s valuable in your niche, skip it.

Say what you have to say as simply as possible. People will appreciate you not wasting their time. (This, though, might take a little more of yours.)

Megan