You might have noticed that I changed the title of this email. That’s because these days, most business writing you do as a freelancer will fall somewhere under the content marketing umbrella.

This week’s tip is to learn to write product and service descriptions.

We are all selling services, and we should be aiming to describe them precisely on our websites. It’s something I need to start working on, so I’ve started reading articles like this one to get my head around the concept.

Bonus: If you’re a freelance writer, you can sell that service on its own to e-commerce customers.

Megan