Content Marketing Wednesday: Who do you write for? What are their problems?

Published: Wed, 08/23/17

Hi


Who does your content speak to? (I’m still answering this question myself.)

I’ve been all around the block from industry influencers to content creating interns to CEOs. I’m learning though, that marketing directors are my most common connection and who I should be directing my writing toward. I figured that out by looking at who posts jobs I’m interested in and who contacts me for work.

What about you? What position hires you the most? Are you doing the work of talking directly to them?



Megan