Building up content inertia is HARD, but if you’ve had even one client, you’ve got the start of an email list.

If you haven’t started collecting emails on your site and from the people you communicate with, it’s time to start.

I don’t care if you’re keeping things manual with a spreadsheet or have a full on pipeline going with lead magnets and content walking your audience through every stage of the the buyers journey. The point is to get into the habit of collecting, because as you grow, it’ll pay off.

Megan