It’s really, really tempting to just put your services page up without listing specific prices. It might seem like you’re opening yourself up to a wider group of prospects, but let me tell you…you’re only shorting yourself if you take this approach. That’s because…

I get it. Naming a price is scary. I got a lump in my throat for years when the pricing conversation started. The worst part is that’s frequently one of the first questions potential clients ask, so there’s really no getting around it.

That’s why I’ve come to love ranges.

Ranges give you flexibility, freedom, and the chance to adjust if the work is more involved than you originally thought. They also send a very important signal to your prospects that the price you charge will be tailored to their needs vs. a one-price-fits-all type of arrangement.

Now, when I say a range, I mean it. I’m not talking a 10, 20, or even 50% range.

My pricing ranges for individual services can reach up to a 100% difference (e.g. blogs range from $400 to $800 on my services page) and that gives me a world of freedom in conversations, making the entire introductory process that much easier.

If you’re just getting started and aren’t sure what prices to offer, look at another freelancer’s page (you’ll find some examples on the SkillSet resources dropdown on the site) and base your range around that.

Also, if you’ve found an educational resource that’s specific to your skillset, you can get some really specific help (like Ed Gandia’s pricing guide for writers here…seriously, take a look. It’s a great example of both ranges, and how much freelancers can charge for their work.)

If you use ranges, as you develop your skills and services, you can more easily raise them since they aren’t set in stone. Being able to do that will make pushing yourself into the ranks of high-earning freelancers even easier.

Megan