Content marketing is a big buzzword, but it serves a purpose. In B2B organizations, that purpose can be pretty involved.

I work with a couple of organizations like these, and really recommend you read this overview of Panasonic’s use of content marketing, even if only to get a feel for the potential that this field has. On a deeper level though, it can give you ideas for your own B2B marketing (because most of us are in the B2B game) or if you’re a content marketer yourself, help you improve your skills and strategic understanding.

I see more and more full-time jobs popping up for it everywhere from the intern to the C-suite, so it’s worth keeping an eye on, even just as career advice to family and friends.

Megan