I just finished listening to a podcast that talked about the using social media in marketing. Seth Godin was the guest and he said something that I’m really taking to heart…

“Spend the least amount of time possible on social media.”

I know I’ve convinced myself that a lot of the time I spend on social “marketing” is time I’m there just because I want to be. Going forward, I’m going to try to be a lot more honest and efficient about my social media marketing.

The best way to do that? Use schedulers like Buffer and Hootsuite to automate your content distribution and give you space to focus on other things that give you better return on your time investment.

Megan