If you’re not used to business writing, this one’s easy to forget (or conveniently ignore), but you should always have a call to action (CTA).

When I say “always”, I mean at least one, preferably two overt requests for your reader to do. Ask them to send a message, read a blog, download a whitepaper or fill out a form.

Content marketing is not the time to be subtle.

You’re trying to drive business and sometimes that requires a nudge. (People won’t just take action and give you business because you were polite.) At first it might feel too direct (especially if you come from a blogging background), but eventually you’ll start to enjoy it and even see it as a challenge.

Want to get started on getting better results from your content? Download this free e-book on CTAs from Copyblogger (one of the best in the game). Later!

Megan