It feels weird to even say it, but I actually have a couple of really nice experiences from my last job.

One of the biggest was actually nothing big at all…it was just an email…but the sheer fact that it happened made it stand out.

About 2 years after I’d been laid off, one of the few decent coworkers I had, Chris, sent me a message asking how I was doing.

It wasn’t anything long or fancy—just a message checking in on me. Chris didn’t have to send a message…didn’t have to think about me and didn’t even have to remember who I was.

Most of your clients likely feel somewhat of the same way. They know you don’t have to be invested in their business, career, or day-to-day well-being. The two of you can keep exchanging money for labor indefinitely with no additional investment from either side.

But…

You can also go a little further. You can do little things like send them an article you think they might find helpful or a resource related to a conference you know they’re attending.

I have it on my calendar to do this once a month or so for a couple of clients and it’s one of the best ways I’ve found (aside from doing good work) to cement myself as an invaluable resource to them.

Megan