You’ll hear a lot of claims that content marketing is dead, and in some ways they’re right.

Content marketing can’t stand on its own but it never could. When it was new and trendy people jumped on board for its own sake, and that honestly never flies in business. Everything you do, even as a tiny freelance business, has to be connected to your strategic goals. That’s why content marketing, true content marketing, has a long life ahead of it.

A sign that this might be true? Skyword, a company who’s very good about centering content strategy around their clients’ business goals (and getting around the ad blocking issue that’s causing such a mess in the content world right now), just received another $25 million in growth equity financing to improve their business.

TL;DR Don’t sleep on content marketing. (Not even for Black businesses.)

Megan