I had a talk with a client today that reminded me of just how simple content marketing is.

Sure things can get complicated if you’ve got 20 buyer personas, 7 different content types, and 5 campaigns running at one time, but that’s all packaging. Ultimately content marketing is about one thing, and that problem-solving.

What you do as a freelancer…whether you’re a voice-over artist, videographer, or growth hacker…solves problems. Problem is, a lot of freelancers forget to put this font and center in their own content marketing.

So what about you? Does your website content mention problems? Does it center you as the solution? Does it let your potential clients know that you even care?

Megan