One of the reasons I encourage you to try content marketing for your freelance business is that it gives you insight into the service and value you’re providing for your clients.

Here’s an example…just last month a prospect was very impressed that I could tell them about the live chat software I had on my site…something I’d installed to improve my own marketing efforts. Mind you this was a 50 year old, $800 million company. They wanted to do something similar to capture leads that were reading their case studies and weren’t sure how they worked.

Know that this isn’t a fad. Businesses all over the world are seeing their competitors fly past them on content and need support catching up.

Content marketing is real. It supports sales, it supports marketing, and it’s worth respecting. (And remember if you ever have any questions or just want to talk about your own content marketing efforts, drop by the Skype group and come visit your fellow freelancers.)

Megan