“According to Copyblogger, on average, 8 out
of 10 people will read headline copy, but only 2 out of 10 will read the rest. This means that title development is the most important element of creating winning content, because it’s the compelling hook that will draws your audience’s attention — or not.”
Check out the rest of this article when you’ve got a couple minutes because it tells you a lot about not only what companies need in terms of content marketing, but also how to get great ideas for your own efforts…and don’t miss that Venn diagram. It explains why so much content out there, from blogs, to huge publications, to tech content,
misses the mark.
Megan