You ever had one of those moments when somebody sits you down and tells you something you knew but didn’t really want to hear? Well I had one of those this week from a client.

First, let me tell you about this client. She’s probably one of the first White women I’ve run into in my professional career who I believe genuinely wants to see me grow. (This didn’t happen until I started freelancing btw.) She’s always sending me business leads and is doing an amazing job running her own business. Basically, I trust her.

She told me that while she knew I liked writing, that I was missing real growth potential in building content-focused sales pipelines. It’s not my favorite thing, but she was right, so I decided that the first thing I needed to do was take my LinkedIn company page more seriously.

I sat down to write my About page and froze. I’ve described myself hundreds of times in emails but here? The idea of trying to create a blanket description on a site as broad as LinkedIn left me wordless. This wasn’t like my site where people were probably finding me after looking for someone exactly like me. It wasn’t even like my personal page LinkedIn page where things felt more fluid and non-committal. This was my company page. All of a sudden, things seemed more serious and definite and…difficult.

That though? That means I don’t have a coherent strategy for LinkedIn. Sure, I share content and have habits and have an idea of who I want to work with, but I apparently still have work to do on getting my own sales pipeline straight, let alone somebody else’s.

I felt bad for a second then realized that this happens. Content strategy changes and is different for different platforms.

Basically I need to step up my game, research some LinkedIn marketing advice, and maybe sit down with a free mentor (already made the appointment). Either way, it’s a new day of content strategy for me. I hope you’ve got one coming soon too.

Megan