I’ve decided to get my newsletter and LinkedIn posts going again and I honestly regret falling off.

Even if I’d only been passively collecting emails (via pop-ups like we’ve been talking about in the Academy Skype group) over the past year or so since I let things slide, I’d be in a better content position now.

Let me be a cautionary tale.

Content marketing is a long game. It’s something you keep pushing through even when it doesn’t feel like it’s working. You might not do things the same way, but even if you make slight adjustments to make it a habit that fits with what you’re seeing (what I should have done), you keep it up.

Basically, keep those posts, that newsletter, even a simple blog going. Keep collecting email addresses and keep the content moving, even if it’s only once a month.

Even if you don’t know what’s going to work, you have an opportunity to experiment and learn what does to eventually attract great clients and build trust over time.

I’ve learned my lesson and I’m back on a (short) monthly newsletter and plan on figuring out how to work semi-monthly posts on LinkedIn comfortably into my schedule. What about you though? What simple content creation can you get started on today?

Megan